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PennWell Launches ElectroIQ Web Portal for Electronics Manufacturing

11 September 2009 1,553 views No Comment

NASHUA, N.H., Sept. 9 /PRNewswire/ — PennWell’s Electronics Media Group is
announcing the launch of a new portal website, www.ElectroIQ.com. The new
site, focused on electronics and electronics manufacturing, provides a gateway
to the content of five different PennWell brands: Solid State Technology,
Photovoltaics World, Advanced Packaging, Small Times and SMT. Each brand
powers one of the five sections of the new site: semiconductors,
photovoltaics, packaging, nanotech/MEMS, and surface mount technology,

Users can easily navigate through these branded sections and associated topic
centers to find a wide variety of content, including technical articles,
industry news, product updates, videos, white papers, webcasts, blogs,
podcasts, upcoming events, magazine archives, and more. The site also features
search and advanced search functionality that allows users to find relevant
content across all five brands.

Christine Shaw, senior vice president in charge of PennWell’s Nashua-based
Technology Group, said: “ElectroIQ is a true portal that enables ‘one-click’
access to five different web sites, while also providing a way to access
information that pertains to multiple industries. No other publishing company
has as wide an array of publications devoted to electronics manufacturing, and
I’m delighted that we can now serve our audience with increased functionality
on our new software platform.”

ElectroIQ.com runs on PennWell’s Platform 7, a next generation content
management system and web platform, consisting of a modular set of
functionalities, as well as best practice processes. Other recently deployed
portal sites within PennWell include OptoIQ.com, DentistryIQ.com and

“From a content perspective, the reasoning behind ElectroIQ is simple,” said
Pete Singer, Editorial Director of PennWell’s Electronics Media Group.
“Increasingly, similar process technologies are being applied across the
various industries addressed by our five different brands. Screen printing of
conductive pastes, for example, is used in printed circuit board assembly as
well as photovoltaics manufacturing. 3D integration is an advanced packaging
concept, but largely uses semiconductor front end process type steps. MEMS are
integrated and packaged with energy harvesting devices and thin film
batteries. The list goes on, up and down — and across — the entire supply

With topically aligned content, ElectroIQ delivers information readers need to
make decisions about selecting new technologies, products and suppliers.
“ElectroIQ also allows our readers to easily see what technologies are being
implemented in related industries and how they might leverage those for their
own businesses,” said Singer.

“Not only does ElectroIQ better meet the information needs of our audiences,
but the portal approach allows us to offer a more effective marketing platform
to the vendors in these markets,” said Diane Lieberman, group publisher. “Now
we can provide our business partners everything from broad branding and
awareness programs across the entire electronics manufacturing ecosystem, to
highly targeted lead generation programs tightly aligned to brand-specific
relevant content and audience segments.”

SMT publisher Karen Watkins weighs in on the printed circuit board (PCB)
market. “ElectroIQ is a logical way to maximize synergy among PennWell
electronics brands, as content providers 24/7 for both semi and board
manufacturing.  Our new portal continues to give both readers and vendors the
impact of established, focused, separate brands, but now also adds the
breadth, range, and strength of having the franchises under a single

Coinciding with the new launch, PennWell’s Electronics Media Group has been
restructured and expanded. Debra Vogler, based in San Jose, will handle all
technical feature content and submissions for our four semiconductor brands:
Solid State Technology, Advanced Packaging, Photovoltaics World and Small
Times (dvolger@pennwell.com). Jim Montgomery (jamesm@pennwell.com) is
responsible for news posting and wire news feeds. Please direct press releases
and news leads to him. New to the team is Steve Smith (stevesm@pennwell.com),
who has taken on Managing Editor responsibilities. Heading up SMT editorial
efforts is Meredith Courtemanche (mcourtemanche@pennwell.com), who continues
to handle all editorial submissions and inquiries, for SMT feature articles,
technical content, and news.

About PennWell Electronics Media Group

Solid State Technology, focused on front-end semi manufacturing, is the most
complete source of information for engineers, operators, managers, tool and
materials suppliers and semiconductor researchers. Our website provides daily
updates and news in the electronics industry as well as access to magazine
archives. Web Topic Centers include Device Architecture, Facilities,
Lithography, Materials, Inspection, Subsystems, Industry News and Wafer

Advanced Packaging, focused on back-end semi packaging, covers IC packaging
processes, including 3D integration wafer dicing, die placement, die attach,
wire bonding, encapsulation/molding, lead forming, solder bumping, package
inspection, package test, laser marking, singulation, packing and shipping.
Web Topic Centers include 3D Integration, Wafer Level Packaging, Test and
Inspection, Materials and Equipment.

Photovoltaics World, the newest member of PennWell’s Electronics Media Group,
covers photovoltaics manufacturing and solar power generation, including solar
cell design and manufacture. Web Topic Centers include Silicon Photovoltaics,
Thin Film Solar Cells, CPV, Equipment and Materials, Test and Reliability, and
BOS Components.

Small Times is the leading source of business information and analysis about
nanotechnology and MEMS (microelectro-mechanical systems), covering a broad
range of applications, including medical and biotech, energy and environment,
defense, electronics and microsystems. Web Topic Centers include MEMS,
Materials, Energy and Environment, Research and Development, Life Sciences and
Medical and Tools and Equipment.

SMT is focused on engineering solutions for surface mount assembly of printed
circuit boards, and covers news, products, analysis, opinion, and technology,
including applications needed by process, production, and manufacturing
engineers and managers. SMT serves PCB manufacturers operating as Contract
Equipment Manufacturers (CEMs), Electronic Manufacturing Service (EMS)
Providers, Original Equipment Manufacturers (OEMs), and Original Design
Manufacturers (ODMs). Web Topic Centers include Assembly, Cleaning, Design,
Printing, Soldering, Test and Inspection and Business.
About PennWell Corporation

PennWell is a diversified business-to-business media and information company
that provides quality content and integrated marketing solutions for the
following global industries: oil and gas, electric power, water, electronics,
semiconductor, contamination control, optoelectronics, fiber optics, computer
graphics, enterprise storage, information technology, fire, emergency services
and dental. Founded in 1910, PennWell publishes 75 print and online magazines
and newsletters, conducts 60 conferences and exhibitions on six continents,
and has an extensive offering of books, maps, directories, web sites, research
and database services. In addition to PennWell’s headquarters in Tulsa,
Oklahoma, the company has more offices in Nashua, New Hampshire, Houston,
Texas, London, England and other locations worldwide. www.pennwell.com

For more information contact:

Rachael Caron, Marketing Communications Manager
E-mail: rachaelc@pennwell.com
Phone: 603-891-9410
SOURCE  PennWell Corporation

Rachael Caron, Marketing Communications Manager, PennWell Corporation,
+1-603-891-9410, rachaelc@pennwell.com
© Thomson Reuters 2009 All rights reserved

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