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Research and Markets: Household appliances (white goods) in 2008 in Greece

20 October 2009 1,775 views No Comment

DUBLIN–(Business Wire)–
Research and Markets
(http://www.researchandmarkets.com/research/6b12cf/domestic_electrica) has
announced the addition of the “Domestic Electrical Appliances (White Goods) in
Greece 2008” report to their offering.

White goods (refrigerators, washing machines and dishwashers, kitchens, hoods
and vents, microwave ovens) are a significant part of the electrical and
electronic domestic appliances sector. The assessed market is mainly supplied by
a large number of importers. A rather small number of companies manufacture
specific sector product categories, while several of them also import appliances
from abroad. The key points of the study are presented in relation to the
demand, the supply, as well as the domestic market for the products under review
In Greece, sector products are manufactured by only a few companies, on the
contrary to the rather large number of firms involved in imports. Imported
products predominantly come from European Union countries, like Germany, France,
and Italy while imports from third countries are mainly from China, Turkey, and
Korea. Many importers import other products as well, part of the broader
electrical and electronic appliances sector, such as audiovisual equipment,
air-conditioners, small electrical appliances, and others.

The assessed sector is based on a market which in turn depends on many external
factors (available income, amount of borrowing by households, building activity
of new residences and renovation of older ones, formation of new households, and
so on). Domestic electrical appliances (white goods in particular) are
characterized by a deep market penetration (percentage owned by Greek
households) in terms of basic appliances (refrigerators, kitchens, washing
machines). As a result, the demand for these products is mainly conditioned by
the formation of new households and by the replacement of older appliances. A
factor that helps one choose among the different brands, is the price of an
appliance in combination with the consumers available income, although the
various credit programs offered by sector stores play an important part in this.
Key Topics Covered:

* 1. Summary
* 2. Sector Companies and Analysis of their Financial Data
* 3. Conclusions and Prospects for the Sector
* Benchmarking of Domestic Electrical Appliances Importers (soft copy)

Products Mentioned:

* Refrigerators
* Cooler-freezers
* Freezers
* Electrical kitchens
* Hoods and vents
* Microwave ovens
* Washing machines
* Dishwashers

For more information visit

Research and Markets
Laura Wood, Senior Manager,
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716

Copyright Business Wire 2009
© Thomson Reuters 2009 All rights reserved

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